77+ US Travel & Tourism Statistics (2023) (2024)

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How many people visit the US each year?

There were around 79.3 million international visitations to the U.S. in 2019.

How big is the tourism industry in the US?

The direct domestic and international traveller spending in 2019 was $1.1 trillion, which resulted in $2.6 trillion of economic output.

77+ US Travel & Tourism Statistics (2023) (1)

Which country visits USA the most?

The country that visits the USA the most is Canada, with 20.7 million trips recorded in 2019 alone. This is followed by Mexico with 18.1 million trips.

77+ US Travel & Tourism Statistics (2023) (2)

How much money do US tourists spend abroad each year?

The average U.S. tourist spends $6,080 abroad.

US Travel & Tourism Key Statistics

  • The average overseas traveller spent $3,700 during their visit to the U.S.
  • The 2022 National Travel and Tourism Strategy aims to welcome 90 million international visitors annually by 2027.
  • The most popular travel destination for U.S. resident travellers in 2019 is Mexico, with 39.3 million visitors.
  • The travel and tourism industry was the largest services export in 2019, producing a trade surplus of $53.4 billion in.
  • In 2019, there were 9.5 million jobs in the American travel and tourism industry.
  • 1 in every 20 jobs in the U.S. was either directly or indirectly supported by travel and tourism.
  • With 5.42 million foreign visitors in 2020, New York is the most popular city destination in the U.S.
  • In 2021, the U.S. hotel and motel market size was valued at $171.1 billion.
  • A third of the 9 million direct travel jobs were lost when the pandemic hit in 2020.
  • In 2020, the number of outbound tourists from the United States fell to 33.5 million, only one third of the 2019 figure.

International inbound tourism in the US

1. There were around 79.3 million international visitations to the U.S. in 2019.

[U.S. Travel]

2. 20.7 million of those were made by Canadian residents.

[U.S. Travel]

Canada had the largest share of global visitations to the U.S.

The closest US state to Canada is Alaska, and there lots of interesting things to do there!

3. The second largest share of global visitations to the U.S. in 2019 was from Mexico.

[U.S. Travel]

This was followed by the UK (4.8 million), Japan (3.8 million), and China (2.8 million).

4. Excluding Canada and Mexico, the U.S. received 40 million overseas visitors in 2019.

[U.S. Travel]

5. The average overseas traveller spent $3,700 during their visit to the U.S.

[U.S. Travel]

6. Each overseas traveller stayed an average of 17 nights.

[U.S. Travel]

7. However, international arrivals in the U.S. declined to 29 million in 2021. This is a 36% decrease from 2019.

[U.S. Travel]

8. The 2022 National Travel and Tourism Strategy aims to welcome 90 million international visitors annually by 2027.

[U.S. Commerce]

9. There were approximately 5.4 million arrivals to the U.S. by overseas business travellers in 2019.

[Statista]

US outbound travel statistics

10. There were 99.74 million outbound tourists from the United States in 2019.

[Statista]

77+ US Travel & Tourism Statistics (2023) (3)

11. The most popular destination for U.S. resident travellers in 2019 is Mexico, with 39.3 million visitors.

[Statista]

We can see that a huge proportion of U.S. residents who travel internationally prefer to visit nearby countries like Mexico, with 39.3 million visitors in 2019.

77+ US Travel & Tourism Statistics (2023) (4)

12. This is followed by Canada (15 million), the UK (3.9 million), Italy (3.2 million), and France (3.1 million).

[Statista]

France is the fifth most popular destinations for US residents, with 3.1 million trips made in 2019.

13. Barbados received six times the number of U.S. visitors in 2019 than it did in 2014.

[Statista]

14. Over the same five year period, the number of American tourists travelling to Iceland and Morocco rose threefold.

[Statista]

In comparison, 177 thousand Americans travelled to Peru in 2021.

15. As of July 2022, a survey reported that 36% of Americans plan to travel over the next three months.

[U.S. Travel]

16. In 2019, 9.4 million trips were taken to the Caribbean from the United States.

[TourismAnalytics]

17. 19 million trips were made in 2019 from the U.S. to Europe. This decreased by 86.4% in 2020.

[TourismAnalytics]

There were a total of 19 million European trips made by Americans from the U.S. in 2019, while only 2.58 million such trips were taken in 2020.

18. The total trips taken to Mexico by air fell from 10.2 million trips in 2019 to 5 million trips in 2020.

[TourismAnalytics]

19. 63% of adults in the United States have taken a staycation, while 37% have not.

[Statista]

Staycation refers to a holiday spent in one’s home country or city, often involving visits to local attractions.

According to Thrillist, Moab is one of the top staycation destinations in 2023.Surrounded by scenic landscapes and national parks, the best things to do in Moab are centered around its nature.

77+ US Travel & Tourism Statistics (2023) (5)

American travel & tourism economy

20. The travel and tourism industry was the largest services export in 2019, producing a trade surplus of $53.4 billion in.

[U.S. Commerce]

It’s an extremely important industry with a huge role in lowering the country’s overall trade deficit.

21. Without the tourism industry, the U.S. trade deficit would be 9.3% higher at $630 billion, instead of $576 billion.

[U.S. Travel]

22. In 2025, international travel spending in the U.S. is predicted to reach $198 billion.

[Statista]

23. Overall, domestic and international travellers spent over $680 billion in 2020.

[Statista]

24. This number comprises of $642.2 billion by domestic travellers and $38.1 billion by international travellers.

[Statista]

25. The direct domestic and international traveller spending in 2019 was $1.1 trillion, which resulted in $2.6 trillion of economic output.

[U.S. Commerce]

77+ US Travel & Tourism Statistics (2023) (6)

26. The total domestic and international expenditure on business tourism in the United Sates was $354 billion in 2019 alone.

[Statista]

The G20 member country with the highest business travel spending in 2019 was the U.S.

Jobs in American travel & tourism industry

27. In 2019, there were 9.5 million jobs in the American travel and tourism industry.

[U.S. Commerce]

28. 1 in every 20 jobs in the U.S. was either directly or indirectly supported by travel and tourism.

[U.S. Commerce]

Jobs varied in different fields, including food services, arts, entertainment, and transportation.

29. In 2022, 5.1 million people are employed in the U.S. tourism industry.

[IBIS World]

30. In terms of employment growth, the number of employees in the travel industry has decreased by 2.9% on average between 2017 and 2022.

[IBIS World]

This decline is mainly due to the Covid-19 pandemic.

77+ US Travel & Tourism Statistics (2023) (7)

31. Tourism businesses in the United States have an average of 10.4 employees.

[IBIS World]

32. In terms of employment, travel was within the top 10 industries in 49 states and D.C.

[U.S. Travel]

This became only in 25 states in 2021.

33. The American glamping industry was worth $463.7 million in 2021, or 28.9% higher than 2020.

[Grand Review Research]

A subsector in the US travel and tourism industry that is on the rise is the glamping industry, which had a market share of $463.7 million in 2021.

Popular travel destinations in the US

34. With 5.42 million foreign visitors in 2020, New York is the most popular city destination in the U.S.

[Statista]

35. New York is the city with the fourth most cultural attractions worldwide, with 2,119 attractions open to the public.

[Statista]

The city with the highest number of cultural attractions is Tokyo.

36. After New York, the most popular city destinations in the U.S. are Miami, Orlando, San Francisco, and Las Vegas.

[Statista]

As the fourth most popular city destination in the US, there are surely many things to do in San Francisco.

Likewise, there are also lots of things to do in Las Vegas that would cater to different types of travellers.

Read more:

37. The cheapest city in the U.S. for backpacking is New Orleans, with an average cost of $94.7 dollars per day.

[Statista]

New Orleans is reportedly the most affordable city destination for backpacking in the country.

This includes a dorm bed in a hostel, three budget meals, two rides on public transportation, one paid visit to a cultural attraction, and a small entertainment fund.

38. The second cheapest U.S. city for backpacking is Miami Beach ($97.9 per day).

[Statista]

And surprisingly, LA is the fourth cheapest city for backpacking in the US. There are quite a lot of things to do in Los Angeles that are free or affordable.

77+ US Travel & Tourism Statistics (2023) (8)

US travel & tourism activities

39. The most popular cultural activity for travellers in the U.S is visiting history or art museums (65% of respondents).

[CondorFerries]

40. For overseas visitors to the U.S., shopping is the most popular activity (54%), followed by visiting historical or cultural sights (49%) and dining in restaurants (49%).

[CondorFerries]

Shopping is one of the things you must do when in Seattle, as it's full of independent shops and major department stores alike.

41. 33% of visitors will usually book a beauty and spa session during their stay in the U.S.

[CondorFerries]

42. 15% of people who visit the United States will stay at a mindfulness or meditation retreat.

[CondorFerries]

43. In 2020, Magic Kingdom (Walt Disney World) had 7 million visitors, making it the world’s most visited amusem*nt park.

[Statista]

It received 20.96 million visitors in 2019, much higher consider the pre-pandemic circ*mstances. This was also the highest number of visitors compared to other amusem*nt parks worldwide.

44. Disney’s Animal Kindgom recorded 4.17 million visitors in 2020. It’s the fifth most visited amusem*nt park in the world.

[Statista]

45. The most visited waterpark worldwide is the Typhoon Lagoon at Disney World, in Orlando, FL. It welcomed 2.25 visitors in 2019.

[Statista]

46. As of March 2020, 51% of travellers in the U.S. believed there were not enough sustainable travel options available.

[Statista]

Sports impact on US travel industry

47. The total size of the North American sports market (United States, Canada and Mexico) was $71.1 billion in 2018.

[U.S. Travel]

48. In 2018, over 150 million people attended professional events for the five major sports leagues.

[U.S. Travel]

The five major sports leagues include MLB, NFL, NHL, NBA, and MLS.

49. With 190 million domestic trips, sports travel constituted 8% of the domestic travel market in 2018.

[U.S. Travel]

50. Travellers attending or participating in a sports event spent an aggregate of $41 billion.

[U.S. Travel]

77+ US Travel & Tourism Statistics (2023) (9)

51. In 2019, 37% of international travellers in the U.S. said they were interested in an NBA, NFL or MLB experience.

[U.S. Travel]

This was an increase from 24% in 2018, which indicates a growing demand from international travellers to attend American sporting events.

US hotels statistics

52. In 2021, the U.S. hotel and motel market size was valued at $171.1 billion.

[Statista]

This has increased from the total of $127 billion in 2020, and is expected to rise to $258.13 billion in 2022.

77+ US Travel & Tourism Statistics (2023) (10)

53. The U.S. hotel occupancy rate in 2021 is 57.6%, an increase from just 44% in 2020.

[Statista]

77+ US Travel & Tourism Statistics (2023) (11)

54. There were 33.9 million adults using Airbnb in the United States in 2017. This is expected to reach 45.6 million in 2022.

[Statista]

In 2017, 33.9 million adults used Airbnb in the United States.

55. As of January 2022, an average hotel room in Miami cost $304, the highest out of all other American cities.

[Statista]

The average rate for a hotel room in New York was $235, which is the second most expensive in the country.

77+ US Travel & Tourism Statistics (2023) (12)

56. The revenue per available room (RevPAR) of the American hotel industry was $72 in 2021, compared to $45.48 in 2020.

[Statista]

The revenue per available room is calculated from the average daily rate (ADR) and the occupancy rate.

57. The leading hotel company in the Americas is Wyndham Hotel Group, with approximately 7,000 properties there.

[Statista]

The second and third place fall to Choice Hotels International and Marriott International respectively.

58. In terms of number of guestrooms, Marriott International takes the title with 985,756 guestrooms in the Americas alone.

[Statista]

This is followed by Hilton Worldwide with a total of 757,431 rooms.

59. 3 in 4 hotels in the US allow pets.

[Statista]

Approximately 75% of all hotels in the United States allow pets, which is a huge encouragement for people who want to travel with their pets.

US tourism booking

60. 48% of all experience bookings are made after travellers arrive at their destination.

[TrekkSoft]

61. In 2019, “near me” searches on Google Maps grew 150% from the previous year.

[TrekkSoft]

62. 51% of US travellers spend less than a week researching once they decide to go on a trip.

[Facebook IQ]

Just over half of travellers from the U.S. spend less than one week to research and plan their trip.

63. The most bookings are made at 10am CET, while 6am CET is the time of the day with the least amount of bookings made.

[TrekkSoft]

The highest number of online bookings for US travellers are made at 10am CET.

Why Americans travel

64. 55% of gen Z travel to expand their knowledge and experience, while 40% travel to avoid stress and relax.

[Wysetc]

65. 37% of millennial and gen Z travellers are most willing to splurge on food and drink experiences.

[Wysetc]

Taking food tours is one of the best things to do in Portland, as it's a true haven for foodies.

In fact, 37% of millennial and Gen Z who travels are willing to spend more on culinary experiences.

66. They are least willing to splurge on accommodation and airfare upgrades.

[Wysetc]

67. 66% of solo travellers travel alone because they want to see the world without having to wait for others.

[SoloTravelerWorld]

In the US, 66% of solo travellers say that they like to travel alone because of the ability to explore without waiting for other people.

68. 48% of solo travellers like the feeling of freedom and independence.

[SoloTravelerWorld]

69. Other popular reasons for solo travelling include wanting to meet new people, for personal growth, and having different interests than their friends.

[SoloTravelerWorld]

70. In 2019, U.S. travellers took 464 million domestic business trips.

[Statista]

71. 28% of family travellers travel for play vacation, while 27% are for a relaxing trip. 13% say that their trips are a holiday to visit family or friends, and 11% are for a sightseeing vacation.

[ShortTermRentalz]

Family vacation is one of the major reasons for travelling in the U.S. In fact, 28% of family travellers travel for play vacation.

Covid-19 pandemic impact on US travel & tourism

72. From February to April 2020, 8.2 million jobs were lost in the leisure and hospitality industry.

[U.S. Commerce]

This accounted for 37% of the total decrease in nonfarm employment during this period.

73. A third of the 9 million direct travel jobs were lost when the pandemic hit in 2020.

[U.S. Travel]

77+ US Travel & Tourism Statistics (2023) (13)

74. In 2021, 2.3 million jobs generated by travel were still lost, which means it was back to only 75% of pre-pandemic levels.

[U.S. Travel]

75. International arrivals rose back up in 2021, rising to 22.1 million from just 19.2 million in 2020.

[U.S. Commerce]

This was a huge effect of the global vaccination programs and lifting of international and domestic travel restrictions.

76. In 2020, the number of outbound tourists from the United States fell to 33.5 million, only one third of the 2019 figure.

[Statista]

77. In 2021, that figure rose to 49.1 million.

[Statista]

78. Travel exports decreased dramatically by almost 65% from 2019 to 2020.

[U.S. Commerce]

79. In terms of how many personal trips baby boomers are planning to take within the next year, 34% answer 4 or more.

[Statista]

34% of baby boomers in America wanted to take 4 or more personal domestic trips in the next year.

Summary

As a global finance and culture center, it’s only natural that tourism in the United States will continue to grow, especially as we transition into a post-pandemic era.

Hopefully, this post has been comprehensive enough to help you understand more about travel and tourism in the U.S.A.

Did we miss any interesting aspect?

Drop us a comment below!

And check out these other insightful statistics…

  • Airbnb Statistics
  • Booking.com Statistics
  • Female Travel Statistics

Sources:

Disclaimer: Fully research your destination prior to travel, or any products prior to purchase. We can accept no responsibility for anything you experience as a result of the information found on this website. Some posts may contain affiliate links, which means we receive a small commission for some purchases, at no additional expense to you. Read more here.

77+ US Travel & Tourism Statistics (2023) (2024)

FAQs

What is the tourism data in 2023? ›

India's inbound tourism sector is experiencing a significant rebound, with foreign tourist arrivals (FTAs) in 2023 surging 64 per cent compared with 2022. This translates to 92,36,108 visitors between January and December 2023, compared with 64,37,467 in the same period of the previous year.

How many tourists visit US in 2023? ›

ITA's National Travel and Tourism Office (NTTO) forecasts the total volume of international visitation to the United States to increase to 62.8 million in 2023, up 11 million, or 21.2%, from a total 51.8 million visitors in 2022.

How much did travel increase in 2023? ›

International Departures from the United States

May 2023 year-to-date (YTD) total U.S. citizen international visitor departures from the United States totaled 36,270,571, a YOY increase of 35.1%. The YTD market share for North America (Mexico & Canada) was 49.7% and overseas was 50.3%.

What are the statistics of tourism in the US? ›

The number of outbound tourists is increasing. In 2019, 99.74 million US residents traveled outside the country. During 2020, this number fell sharply to 33.5 million. However, by the end of 2021, outbound tourism showed some recovery, with 49.1 million people traveling outside the borders once more.

What is the travel and tourism outlook for 2023? ›

Global tourism arrivals will increase by 30% in 2023, following growth of 60% in 2022, but will remain below pre-pandemic levels.

What is the tourism insights in 2023? ›

Overall, tourism recovered 87% of pre-pandemic levels in January-September 2023. That puts the sector on course to recover almost 90% by the end of the year. International tourism receipts could reach USD 1.4 trillion in 2023, about 93% of the USD 1.5 trillion earned by destinations in 2019.

Is travel increasing or decreasing? ›

While a sizable 40% of respondents plan to travel more this year, that figure is down 9 percentage points compared to our 2023 survey findings. Roughly 39% of travelers say their budgets for travel in 2024 will be higher than their budgets from 2023. Comparatively, 45% of survey respondents said the same last year.

What is the most visited city in 2023? ›

Istanbul, Turkey

Istanbul — is the city most visited in the world in 2023. It was visited by more than 20.2 million people. Tourists are attracted by the local oriental flavor combined with modern western features.

What state has the most tourism 2023? ›

Total number of visitors: 278.3 million in 2023

California deserves all the hype it gets as one of the most visited states in the US. Its charm lies in cities like Los Angeles and San Francisco, all featuring unique attractions and experiences for every kind of traveler.

Are more people traveling in 2023? ›

More than half (60%) of respondents expect to travel more internationally in 2023 than they did in 2022, and nearly half (46%) plan to take more domestic trips in 2023 vs 2022. For the majority of people, that means taking at least two domestic trips and two international trips this year.

Is tourism down in the United States? ›

Freeman emphasized that the US share of the global tourism market has declined since 2019, while competitors are managing to increase theirs. The grim findings from Euromonitor International, initially completed in fall 2023, were not published until now.

How many people travel a year 2023? ›

After declining to roughly 407 million in the first year of the health crisis, the lowest figure recorded since 1989, global inbound tourist arrivals showed strong signs of recovery in the following years, totaling just under 1.3 billion in 2023.

What percent of the US economy is travel & tourism? ›

As the industry entered the recovery period of the COVID–19 pandemic, travel and tourism's share of GDP increased from 1.54 percent in 2020 to 2.15 percent in 2021 (table A). The travel and tourism industry's real output increased $362.0 billion in 2021 but has not fully recovered from the pandemic.

What percentage of Americans go on vacation every year? ›

travel and tourism

Domestic tourism in the U.S. Around a third of Americans enjoy two to three vacations per year. Meanwhile, just over a quarter have not traveled for non-business related trips at all in the past 12 months, and around a fifth of respondents have traveled once.

Which country visits USA the most? ›

Both before and after the travel related impacts of the coronavirus (COVID-19) pandemic, the country with the most inbound arrivals to the United States was its neighbor Canada. In 2022, Canadian travelers alone accounted for 28 percent of all tourist arrivals in the United States.

How big is the travel market in 2023? ›

Market size of the tourism sector worldwide 2011-2024

The market size of the global tourism sector rose significantly in 2023 compared to the previous year, totaling around 1.9 trillion U.S. dollars.

Which country has the most tourists in 2023? ›

The 10 most visited countries in 2023: France, Spain and Türkiye are top three so far.

Has international travel increased 2023? ›

Tourism recovery after Covid-19

According to the UNWTO World Tourism Barometer, global tourism continued its recovery in 2023, ending the year at 88 percent of pre-pandemic levels, with an estimated 1.3 billion international tourist arrivals.

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